Joel Pennington

Principal User Experience Designer, Autodesk

Joel is the sole Product Design Architect in Singapore with a focus on developing Autodesk's portfolio of emerging virtual production film technologies. He is also the lead designer in Autodesk's partnership with several Virtual Production innovators to develop the next Virtual Production solution for the sequels to the movie Avatar.

Currently oversees multiple development teams. Oversight functions include: design, direction, and review and approval of work completed to my specifications. In each of these teams I define the work needed to be done by team managers, computer science engineers, other designers, and quality assurance staff.

Joel will present & conduct


Designing for Creative Minds

Day 2, Friday, 28 June 2013, 3:00 am

Joel shares the challenges of designing virtual production tools for the next generation of entertainers.

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Make your product work with Usability Testing!

Day 2, Friday, 28 June 2013, 6:00 am

Not sure if your product really meets the needs of its customers? User Experience practitioners have taken advantage of Usability testing for decades now, and testing has positively shaped the product to fit the customer's requirements. Usability testing is easy to do and is a great complement to any development practice.

In this workshop, you'll learn how to improve a software prototype through practicing Usability testing! You'll leave the workshop confident in the ability to leverage your customer's experience to make a better product without guessing.

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