Speakers

Daniel Szuc

Design Researcher, Apogee Asia Ltd

Dan is co-founder of Apogee, a design research & usability services company based in Hong Kong. He recently co-authored the book Global UX with Whitney Quesenbery, a collection of stories and distillation of insights from UX practitioners around the world. He also co-wrote The Usability Kit with Gerry Gaffney, an implementation guide providing best practices and guidelines for UX design teams.

Dan previously worked on a usability team for Telstra Australia and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, New Zealand, Israel, UK, and Japan. He holds a BS in Information Management from Melbourne University in Australia.

Daniel will present & conduct

Keynote

Global UX

Day 1, Thursday, 27 June 2013, 3:00 am

This presentation is about how the UX practice is changing and how UX practitioners and UX teams around the world are designing user experiences for a global context. My goal is to share what people are thinking about how they work in UX practices in global, cross-cultural, distributed team environments.

We hope that it will also help you think about the process of understanding people from different countries and cultures and give you some insights into how your colleagues have tackled the challenges of working on global products. You may find these glimpses into global practice are a mirror, reflecting your own work; or a beacon, showing a path ahead. Either way, we hope this presentation will inspire you.

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Workshop

Positive Design Impact

Day 1, Thursday, 27 June 2013, 6:00 am

Reality check: making a positive, measurable design impact at the UI layer is only a small part of the user experience story. We have a much greater responsibility, to both learn about and affect positive change in other layers of our organizations, and their products and services.

In this workshop, we’ll discuss how to deliver better, more impactful design in our organizations. We’ll look at personal skills, cultures, teamwork and collaboration, methodology, technology, and the importance of choosing the services and products we work on.

This workshop will help you to:

  • Understand your potential to become a UX leader by assessing your goals, your strengths, and your gaps.
  • Define a personal UX plan to monitor your design impact.
  • Create an “organisational lens” to assess a company’s culture, context, and receptiveness to UX.
  • Appreciate the diverse skills and backgrounds a UX team requires and how to work together to ensure success.
  • Highlight the importance of design research in uncovering customer truths and stories.
  • Avoid “rubber stamp” research that doesn’t lead to real improvement.
  • Face the challenges of practicing UX in an increasingly global environment.

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