Bojan Blecic

Head of User Experience, OCBC Bank

Bojan, the Head of Experience Design at OCBC Bank in Singapore, is responsible for the design and the improvement of all major touch points between the bank and its customers.

He holds a degree in architecture from the Swiss Federal Institute of Technology in Zurich, where he specialized in industrial design and the theory of architecture.He worked as an architect in Switzerland and Germany before beginning his career in the financial services industry, first with Credit Suisse and then as an independent consultant on customer experience strategy.

His current work is focused on delivering effortless banking experiences, where he acts as agent of change in creating a more customer centric organization.

Bojan will present & conduct


The Power of Design

Day 2, Friday, 28 June 2013, 1:15 am

Bojan tells the FRANK story on how OCBC embraces design thinking by understanding consumer insights, and reinvents the banking experience through the power of design.

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Case Study Presentation

FRANK Case Study

Day 2, Friday, 28 June 2013, 6:00 am

Bojan will use present OCBC case study in greater depth in this session, sharing insights on design processes and research techniques that earned OCBC bank several awards in recent years.

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