Workshop A

Experience Flow

Day 1, Thursday, 27 June 2013, 2:00 pm

This workshop will introduce and demonstrate hands-on how we use the ‘Experience Flow’ tool to analyze experience of user to improve user experience.

The workshop will be led by Cheaw Hwei's colleague, Jon Rodriguez who works as People Research in Philips Design.

His Biography:

Jon currently leads design research activities for the consumer lifestyle sector within Philips Design. He has extensive global experience in design research methods and has worked across all sectors of the Philips organization (Healthcare, Lighting, Consumer lifestyle). Jon acts as creative lead for variety of projects within the design and innovation areas. His expertise lies in bridging the gap between user research and design, making insights meaningful and actionable in the front end of the innovation process. He holds a Bachelor of Design from the Elisava School of Design as well as a Msc in Strategic Design from Delft University of Technology. Prior to joining Philips Design he worked on several projects for Microsoft Research and Bosch-Siemens Home Appliances Group.

This workshop is presented by


Jon Rodriguez

People Research,

Philips Design

Cheaw Hwei will be conducting


Common Senses

Day 1, Thursday, 27 June 2013, 9:15 am

Somehow, we have evolved to over-rely on and heavily burden just a few of our many senses to experience and interact with our environment... Can we be ourselves again?

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