Programme

Collaboration through Diversity

Thursday, 27 June 2013

8:30 am
Registration and Breakfast
9:00 am
Welcome & Kickoff!
9:15 am
Speaker_lowcheawhwei
Keynote

Common Senses

Somehow, we have evolved to over-rely on and heavily burden just a few of our many senses to experience and interact with our environment... Can we be ourselves again?

10:00 am
Speaker_jasonpollard
Keynote

Predictably Human

I think we're getting closer...

10:45 am
Morning Tea Break
11:00 am
Speaker_danielszuc
Keynote

Global UX

This presentation is about how the UX practice is changing and how UX practitioners and UX teams around the world are designing user experiences for a global context. My goal is to share what people are thinking about how they work in UX practices in global, cross-cultural, distributed team environments.

We hope that it will also help you think about the process of understanding people from different countries and cultures and give you some insights into how your colleagues have tackled the challenges of working on global products. You may find these glimpses into global practice are a mirror, reflecting your own work; or a beacon, showing a path ahead. Either way, we hope this presentation will inspire you.

11:45 am
Speaker_andersramsay
Keynote

The UX of Minimum Viable Products

Get to the core of what it means to be an Agile/Lean UX designer by understanding Minimum Viable Products, how they’re designed and validated, how they inter-relate with traditional UX practices such as User Research and Personas, and how this tool is a microcosm of Agile/Lean UX in general.

12:30 pm
Lunch
2:00 pm

Workshop – You can choose one from the following options

A

Experience Flow

This workshop will introduce and demonstrate hands-on how we use the ‘Experience Flow’ tool to analyze experience of user to improve user experience.

The workshop will be led by Cheaw Hwei's colleague, Jon Rodriguez who works as People Research in Philips Design.

B

Workshop to design a... you tell me

I invite the best ideas and most interesting challenges to address during our time together.

I will guide teams through the process of formulating a retail strategy, analysing customer needs, and ultimately creating and presenting a design solution.

You may just walk away with something really valuable.

C

Positive Design Impact

Reality check: making a positive, measurable design impact at the UI layer is only a small part of the user experience story. We have a much greater responsibility, to both learn about and affect positive change in other layers of our organizations, and their products and services.

In this workshop, we’ll discuss how to deliver better, more impactful design in our organizations. We’ll look at personal skills, cultures, teamwork and collaboration, methodology, technology, and the importance of choosing the services and products we work on.

This workshop will help you to:

  • Understand your potential to become a UX leader by assessing your goals, your strengths, and your gaps.
  • Define a personal UX plan to monitor your design impact.
  • Create an “organisational lens” to assess a company’s culture, context, and receptiveness to UX.
  • Appreciate the diverse skills and backgrounds a UX team requires and how to work together to ensure success.
  • Highlight the importance of design research in uncovering customer truths and stories.
  • Avoid “rubber stamp” research that doesn’t lead to real improvement.
  • Face the challenges of practicing UX in an increasingly global environment.

D

Modern UX Bootcamp

Want to quickly get ramped up on Agile and Lean UX methods? Are you looking for practical techniques you can start applying immediately in your daily UX practice? In this half-day workshop, we’ll work through design techniques that combine thinking from Agile and Lean Startup to offer a holistic view on what it means to be a modern UX designer. We’ll use the design and validation of a Minimum Viable Product as a basis for understanding how common UX practices, such as User Research, Personas, and UI design fit into an Agile/Lean UX practice.

6:00 pm
Day 1 of Conference Ends
7:00 pm
Reception Party!

Bridging Insights into Design

Friday, 28 June 2013

8:30 am
Breakfast and Catch Up!
9:00 am
Introduction of Regional UX Conferences and Community Movement
9:15 am
Speaker_bojanblecic
Keynote

The Power of Design

Bojan tells the FRANK story on how OCBC embraces design thinking by understanding consumer insights, and reinvents the banking experience through the power of design.

10:00 am
Speaker_sarahbloomer
Keynote

Changing the UX Mindset

... or building capability maturity with your UX team through collaboration

Are you new to managing a team of user experience professionals? Are you trying to improve the acceptance and effectiveness of your user experience team? Or maybe you’ve got a mature UX practice and are wondering what’s next?

We hear the usual recommendations: find an executive sponsor, create UX champions, demonstrate your value, and apply metrics! These recommendations focus on demonstrating and convincing our colleagues about the value of UX. While each of these approaches can be effective, they rarely take UX to the next level of maturity.

Sarah believes the field of User Experience has reached the point where we need to think more deeply about how we fit, how to work within an organizational system and find more multi-dimensional roles. It’s not just about convincing, but about collaborating; it’s not just about process, but about being a change agent. Soft skills such as listening, facilitation and influence are equally important to design and research skills. She’ll summarize by explaining how the Capability Maturity Model is relevant to UX and provide ways to move your team or practice forward.

10:45 am
Morning Tea Break
11:00 am
Speaker_joelpennington
Keynote

Designing for Creative Minds

Joel shares the challenges of designing virtual production tools for the next generation of entertainers.

11:45 am
Speaker_gilescolborne
Keynote

Designing for Delight

Designing for delight: How to create products people love

What is it that delights users? And how can you measure the return on investment of creating interfaces that make users smile? I've interviewed experts and users and come up with some surprising findings that will help you plan and design better user experiences and focus your attention where its really needed.

12:30 pm
Lunch
2:00 pm

Workshop – You can choose one from the following options

A

FRANK Case Study

Bojan will use present OCBC case study in greater depth in this session, sharing insights on design processes and research techniques that earned OCBC bank several awards in recent years.

B

Building a Strategic and Effective UX Team

If you lead a team, or are part of the team, that is responsible for the user experience within your organization, you’re probably facing some challenges. User Experience is recognised as a strategic skill yet your colleagues aren't sure what it means to them. You’ve been asked to create or build a team, yet you have little support. What do you do?

Bringing User Experience into your organization can be a daunting task. Whether you're a UX-Team-of-One or have a 20-person Experience Design team in place, organizations are varied in their readiness to accept User Experience Design.

There are many barriers. You may be surrounded by skeptics or find you’re unsure how to position your team and find practitioners with the right skills. The current culture doesn’t allow you to be effective. The UX team isn’t co-located with the right teams. And your organisation has no solid UX vision or strategy. Having a solid strategy, involving your team, can help you make headway even in these scenarios.

Sarah Bloomer has been helping companies set up UX teams for over 15 years. You'll learn 4 strategies to deal with resistance to your team's efforts.

In this 4 hour workshop, you'll learn:

  • The key ingredients of developing a successful UX team; people, location, methods, and goals
  • How to work within the broader culture of your organization, be it engineering-centric, sales & marketing-centric or design-centric
  • How company culture helps define your UX team, and why culture can unexpectedly undermine your success
  • How you set up your team, where it fits within the organization, and why it should be closest to those making decisions
  • Simple and effective ways to continually communicate your vision and successes through shared resources and foundation teams
  • How to align UX goals with business goals using some simple tools

C

Make your product work with Usability Testing!

Not sure if your product really meets the needs of its customers? User Experience practitioners have taken advantage of Usability testing for decades now, and testing has positively shaped the product to fit the customer's requirements. Usability testing is easy to do and is a great complement to any development practice.

In this workshop, you'll learn how to improve a software prototype through practicing Usability testing! You'll leave the workshop confident in the ability to leverage your customer's experience to make a better product without guessing.

D

Advanced Simplicity

If you've ever sat in a meeting and argued that your product or website needs to be simpler, then chances are you've come away from the same meeting with an even longer list of features and content that need to be added.

Anyone trying to create a simple design faces some tough challenges:

  • How do I know the difference between 'simple' and 'dumbing down'?
  • Should I match the features my competitors are putting out there?
  • How do you 'sell' simplicity when it's so much easier to sell features?
  • How do I stop my 'simple' design from evolving into a mess?

This workshop will answer these questions and apply the answers to your projects. You'll learn to use UX frameworks to break down user experience into manageable chunks. You'll learn to apply design rules to real-world challenges by sketching and prototyping user interfaces. And you'll get tips and advice from past projects to help you solve problems or explain ideas in those tricky design meetings.

Fast-paced and fun, this workshop will give you a chance to try out your ideas with like-minded colleagues.

6:00 pm
Day 2 of Conference Ends
7:00 pm
After Conference Party!